Advertising and Marketing Degree

The advertising and marketing program at Appalachian State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Appalachian State University (ASU)

680 Highway 74 West, Polkton, NC

About
Appalachian State University, located in Boone, North Carolina, was founded in 1899 by Blanford B. Dougherty and his brother Dauphin as the Watauga Academy. The initial enrollment of 53, the school was purposed with providing education for teachers within the mountains of Northwest North Carolina. By 1929 the school became a four year institution and was renamed Appalachian State Teachers College, and had a grown enrollment of 1,300. The school grew in size and scope in the following years, obtaining accreditation in 1939 and 1942. The school attained university status in 1967 which doubled its enrollment within 3 years. Since that time the school has increased in size, scope, offerings, and enrollment, providing a variety of programs and opportunities to students through cutting edge programs and quality faculty. The school has become a nationally recognized leader in business education, and its undergraduate programs is noted for being comprehensive well ranked.

Academics
Appalachian State University offers a number of degrees resulting in a number of majors, taking approximately four years to complete. Programs may result in a bachelor's, master's or doctoral degree. Major programs require students to complete general education courses, lower and upper division courses related to their major, and to take elective courses outside of their major, allowing for education in areas outside of one's major. Students may also take on a minor degree. Minor degree programs allows for additional study in a secondary field, with less overall coursework, in areas that may be separate from or accentuate one's major. Graduate programs are also available for students wishing to continue their education at either the master's or doctoral degree level. Graduate programs have separate admissions requirements, requiring a lesser degree to be earned, appropriate graduate exam scores, and academic proficiency from their previous studies.

Programs offered include:

• Accounting
• Anthropology
• Criminal Justice
• Environmental Science
• Philosophy

Admissions and FInancial Aid
Individuals interested in enrollment at Appalachian State University must submit an application for admission, along with test scores, transcripts, recommendations and essay. The school will review all documents submitted and render a decision on admission based on multiple criterion on a student by student basis.Once a final decision has been made, the school will notify the student, and if admitted, provide information regarding housing, registration, financial aid and tuition costs.

Financial aid is available in the form of loans, grants, work study programs and scholarships. Students in need of financial assistance must complete the Free Application for Federal Student Aid (FAFSA), the resulting information from which will be used by the school's financial aid department to identify the students financial needs, aid program eligibility and monetary awards package. Students are required to reapply for financial aid prior to each academic year due to the possibility of changing financial circumstances. Additionally, students may be asked at random to provide additional financial information to verify the FAFSA's accuracy as per new federal regulations.

Athletics
The Appalachian State University Mountaineers participate in intercollegiate athletics through the National Collegiate Athletic Association Division I. Intercollegiate athletics provide students an opportunity to experience healthy competition in a controlled setting, developing physical skills and mental skills, such as good health, teamwork, discipline and leadership. all of which  may be applied to one's personal, professional and academic life. Students interested in joining one or more of the many teams fielded by the school must try out, seeking additional information such as tryout dates and times and entry forms through the school's athletics department. Individuals participating in intercollegiate athletics must balance their schoolwork with their team sports, making time for both while maintaining a GPA that allows continued participation in athletics.

Athletic programs offered include:

• Baseball
• Basketball
• Cross Country
• Field Hockey
• Football
• Golf
• Indoor Track and Field
• Outdoor Track and Field
• Soccer
• Softball
• Tennis
• Volleyball
• Wrestling

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Appalachian State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Charlotte-Concord-Gastonia, NC-SC
  • Total Employment: 2
  • Average Hourly Rate: $65.66
  • Average Annual Salary: $136580

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).