Advertising and Marketing Degree

The advertising and marketing program at East Central University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

East Central University

700 College Road, Warner, OK

East Central University is a public school that has a large selection of majors available for students to choose from. The school is located in Ada, OK, in a predominantly rural area. Enrollment at ECU exceeds four thousand annually.

Students may choose from a few areas of study, including:

• Education
• Public Administration And Social Services
• Health And Clinical Professions
• Business And Marketing Studies
• Biological And Biomedical Sciences

The admissions process will include the submission of an application, student records, and test scores, which are then reviewed by admissions staff. Most students admitted to ECU have an SAT score in a range of 860 - 1100, or an ACT composite score between 18 - 23. Roughly 90 percent of all students that applied were accepted at this school, with 72 percent of those admitted choosing to enroll. More information regarding admissions can be found at ecok.edu.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs close to $5,200 per year and out-of-state tuition costing $12,000 per year. Student housing is available for students and costs about $1,900 each year. Students enrolled at East Central University may qualify for aid which is generally loans, grants, scholarships and work study programs.

The ECU Tigers participate in a number of intercollegiate athletic programs, within the NCAA organization. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)

Students can take a look at the school's www.ecok.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. East Central University offers a less than two-year award program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).