Advertising and Marketing Degree

The advertising and marketing program at Northeastern Illinois University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Northeastern Illinois University

633 Clark St, Evanston, IL

Northeastern Illinois University, a public institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Chicago, IL, the school offers an urban setting for students to study in. Enrollment at NEIU is nearly 12,000 yearly.

Students may pick from many areas of study, including but not limited to:

• Liberal Arts And Sciences
• Education
• Business And Marketing Studies
• Communications And Journalism

The admissions process starts with the submission of an application, student records, and test scores, which are then reviewed by admissions officials. Most students at Northeastern Illinois University scored within the range of 17 to 21 on the ACT. Approximately 60% of all students that applied were admitted at Northeastern Illinois University, with 29% of those admitted choosing to attend. More information from the admissions office can be found here.

The cost of tuition varies for in-state and out-of-state residents. In-state residents pay close to $8,000, while nonresidents pay $15,000 annually. Students enrolled at this school may be eligible for aid which is usually scholarships, grants, and loans.

Contact information, academics information, programs, and much more can be viewed on school's website at http://www.neiu.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northeastern Illinois University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).