Advertising and Marketing Degree

The advertising and marketing program at Northeastern State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oklahoma colleges that offer advertising and marketing degrees.

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Northeastern State University (NSU)

8820 East Pine Street, Tulsa, OK

Northeastern State University is a public institution located in Tahlequah, Oklahoma and provides a large number of degree programs for students. Over nine thousand students enroll at NSU per year.

Here is a list of some of the popular programs Northeastern State University offers:

• Education
• Psychology
• Security And Protective Services
• Biological And Biomedical Sciences

Students applying for admission are asked to submit an application, school records, standardized test scores and any requested personal statements, which will then be reviewed by the admissions committee. Most students admitted to NSU score in a range of 18 - 23 on the ACT. NSU has an acceptance rate of around 54% of which only 69% chose to attend. More information from the admissions office can be found at offices.nsuok.edu.

The cost of undergraduate tuition is different for in-state and nonresidents. In-state residents pay approximately $5,100 and nonresidents pay $12,000 for the year. Student housing is available for students, which costs around $2,600 for the year. Students attending Northeastern State University may qualify for aid which is typically scholarships, grants, and loans.

The Northeastern State University "RiverHawks" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

For a complete list of areas of study, programs, enrollment information, student services, and more, please visit the school's website at http://www.nsuok.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northeastern State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Tulsa, OK
  • Total Employment: 500
  • Average Hourly Rate: $49.93
  • Average Annual Salary: $103860

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).