Advertising and Marketing Degree

The advertising and marketing program at Northern State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Dakota colleges that offer advertising and marketing degrees.

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Northern State University (NSU)

2100 S Summit Ave, Sioux Falls, SD

NSU is a public institution located in Aberdeen, SD and provides a large number of program options for students. NSU has an annual student enrollment of nearly three thousand.

Students can pick from several areas of study, including:

• Social Sciences
• Business And Marketing Studies
• Education
• Psychology
• Biological And Biomedical Sciences

To be considered for admissions, applicants may be asked to complete an application, write a personal statement, and submit school transcripts, which are then reviewed by the admissions committee. The most common standardized test scores among applicants accepted to this school are within the range of 19 to 24 on the ACT, or 900 to 1060 on the SAT exam. An estimated 90 percent of all students that applied were admitted at this school, with 38 percent of those admitted choosing to attend. More information on admissions can be found at northern.edu.

Tuition & fees at this school vary for in-state and nonresidents. In-state tuition costs nearly $7,600 per year with out-of-state tuition costing $9,500 per year. Housing may be available for students that would like to live on-campus for a cost of $2,900 annually. This school may help with costs by offering financial aid for students that qualify in the form of loans, grants, scholarships and work study programs.

The Northern State University "Wolves" have a number of intercollegiate athletic programs through participation in the NCAA. Available sports offered may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students should visit the Northern State University website to see a complete list of areas of study, programs, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northern State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Sioux Falls, SD
  • Total Employment: 50
  • Average Hourly Rate: $53.05
  • Average Annual Salary: $110340

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).