Public Relations Degree

The public relations program at Texas Tech University prepares students for careers as a promotions assistant, public relations specialist, and public relations manager. The program focuses on theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public. Program course include: public relations theory, principles of advertising, message design, image management, special event management, media relations, community relations, public affairs, and internal communications. Get more details below including other Texas colleges that offer public relations degrees.

Learn more by requesting information now!

Texas Tech University

Broadway and University Avenue, Lubbock, TX

Texas Tech University (TTU) is a research and liberal arts university in Lubbock, Texas, offering 150 undergraduate degree programs, 100 master's degree programs, and 50 doctoral degree programs.  It has 11 colleges, a graduate school and a school of law.

Texas Tech has a fine faculty and its alumni include astronauts, governors, ambassadors, Olympic Gold Medallists, Pulitzer Prize winners, and prominent actors.

History

Texas Tech was founded on the South Plains of West Texas in 1923 as Texas Technological College. It opened in 1925 with 914 students.  It became Texas Tech University in 1969.

Academics

Texas Tech follows the semester system, with fall and spring semesters, as well as two summer sessions.  The academic calendar for the School of Law varies slightly from the academic calendar of Texas Tech University's other schools and programs.

Colleges and Schools

Texas Tech University has 11 colleges, in addition to its Graduate School and School of Law.  Texas Tech has several institutes and centers that conduct scholarly work from within each of its schools and colleges.

Texas Tech University's colleges are:

• College of Agricultural Sciences & Natural Resources
• College of Architecture
• College of Arts & Sciences
• Jerry S. Rawls College of Business Administration
• College of Education
• Edward E. Whitacre Jr. College of Engineering
• Honors College
• College of Human Sciences
• College of Mass Communications
• College of Visual & Performing Arts
• University College

Student Life

There are many student services and programs available at TTU, including several available through its International Cultural Center that houses its Office of International Affairs.  Through this office, students can participate in the Study Abroad program, among others.

TTU also has hundreds of organizations and clubs available for students to become involved in, including several chapters of fraternities and sororities.

A main attraction on the Texas Tex University campus is the United Spirit Arena, a 15,000-seat facility that hosts a full calendar of arts and entertainment, including top-name concerts and exhibits. The TTU basketball and volleyball games are held in this arena, as well as the university's commencement ceremonies.

Traditions

Texas Tech University has many traditions, and the Masked Rider may be its most well known tradition. The oldest and most popular mascot of TTU, the Masked Rider wears a red shirt and black cape, and rides a black horse to lead the athletic team out onto the field for all home games.  Other notable traditions at Texas Tech are its Matador Song, which is sung at many athletics events, and its Double T symbol, a logo that graces the school's jerseys.

Athletics

The "Red Raiders" and the "Lady Raiders" athletics teams of Texas Tech University have won many championships, and are top competitors in many intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Fencing
• Football
• Golf
• Tennis
• Track

Women's Sports:

• Basketball
• Cross Country
• Golf
• Soccer
• Softball
• Tennis
• Track
• Volleyball

Satellite Campuses

The Texas Tech University System is made up of three institutions: Angelo State University, the Health Sciences Center, and Texas Tech University.  Each of these institutions has several locations throughout the southwest Texas area.  Angelo State also offers distance-learning programs.

Community Life

TTU is located in Lubbock, Texas, in the South Plains area south of the Texas Panhandle.  The city was named for Thomas S. Lubbock, a former Texas Ranger and Confederate Officer, whose brother was the governor of Texas during the Civil War.  The Lubbock area is host to thriving manufacturing and agricultural industries.  The TTU campus is noted for having the feeling of a small liberal arts college, though it boasts top-level research programs, an award-winning faculty, and an international student body.

Students Enrolled in the Public Relations Program

Get more details below regarding enrollment, academics, and school demographics. Texas Tech University offers a bachelor's degree program in public relations.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Career Outlook & Projections ()

According to the BLS, advertising and promotions managers employment is expected to grow at a rate of 4.7% from 2014 to 2024

Public Relations and Fundraising Managers

Description

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Career Outlook & Projections ()

According to the BLS, public relations and fundraising managers employment is expected to grow at a rate of 7.1% from 2014 to 2024

Communications Teachers, Postsecondary

Description

Teach courses in communications, such as organizational communications, public relations, radio/television broadcasting, and journalism. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).