Advertising and Marketing Degree

The advertising and marketing program at The University of Texas at Arlington prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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The University of Texas at Arlington

701 S. Nedderman Dr., Arlington, TX

The University of Texas at Arlington (UTA or UT Arlington) is a larger university situated in Arlington, Texas near the busy Dallas-Fort Worth. UT Arlington is one of nine universities in the University of Texas System. UT Arlington offers nearly 190 degrees at the bachelor's, master's and doctoral levels in a wide range of disciplines. The university also offers professional development programs. UT Arlington is classified as a research university with high research activity.  Many discoveries have been pioneered and patents made by UTA faculty, and the university offers state-of-the-art facilities, equipment and technology.  The UT Arlington also offers distance education and continuing education.

UT Arlington is notable for the diversity of its students and programs.  UTA ranks in the top 10 percent of the nation's universities for its racial diversity. It is known as a national model of Hispanic student success.  Its Business College's "Asia Executive MBA Program" is one of the largest foreign universities in China. The Department of Art offers a glass art program that attracts some of the most talented and innovative artists in the nation.

History

The University of Texas was established in 1881. The Board of Regents of the University of Texas System was also established in 1881.

Academics

The academic calendar of the UT Arlington essentially follows a quarter system format, with a fall term, winter "intersession, spring term, and summer sessions.

Colleges and Schools

UT Arlington has 12 colleges and schools:

• School of Architecture
• College of Business
• College of Education and Health Professions
• College of Engineering
• Graduate School
• Honors College
• College of Liberal Arts
• College of Nursing
• College of Science
• School of Social Work
• University College
• School of Urban and Public Affairs

Student Life

Students at UTA can get involved in the more than 280 student organizations and clubs available on campus.  There area also many special events, guest speakers and music concerts offered on campus throughout the year, featuring headline performers.  Intramural sports are numerous, including a wheelchair basketball team known as "The Movin' Mavs."

There are opportunities for civic engagement through the UTA Volunteers program, Service Learning program, Leadership Center, and more.  There are many active chapters of fraternities and sororities at UT Arlington, along with religious organizations and special-interest groups.

Once of the many Student Services offered at UTA is the "Maverick Scholars" program that helps UTA students to be successful in their educational goals.  The program is designed to ease the adjustment to college life, and students in the program tend to earn higher grade-point averages and graduate on schedule more frequently than their peers.

Athletics

The UT Arlington "Mavericks" athletics teams compete in 14 intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Golf
• Tennis
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Softball
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its main campus in Arlington, Texas, the UT Arlington has two satellite campuses:

• Fort Worth Center (downtown Fort Worth)
• Arlington Regional Data Center (15 minutes from the main campus in Arlington, Texas)

Community Life

The UT Arlington gets high marks for its community engagement. It runs many revitalization projects and educational outreach initiatives in the Dallas-Fort Worth area and beyond.  Its outreach programs serve local, national and international causes with substantial student involvement.  Additionally, the UTA is committed to sustainability, and participates in community building programs that include the construction of "green" buildings.  UT Arlington's "College Town UTA" program helps to connect nearby residents and businesses with opportunities on the UTA campus.

The Dallas-Fort Worth area has much to offer students and visitors, with a vibrant night life and plenty of entertainment, many museums and art galleries, nearby theme parks and amusement parks, health spas, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Texas at Arlington has offered the following academic levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).