Advertising and Marketing Degree

The advertising and marketing program at The University of Texas at San Antonio prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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The University of Texas at San Antonio

4901 E University, Odessa, TX

The University of Texas at San Antonio (UTSA) is a state university in the Southwestern area of Texas.  The main campus of UTSA is located on 600 acres in the northern area of San Antonio.  The school has a well-respected faculty, excellent research facilities and offers 65 undergraduate degree programs, and 70 graduate degree programs at the master's and doctoral levels.  UTSA also offers many courses online.

Notable alumni of UTSA include many well-known NBA players, award-winning research scientists, and recognized writers, among many others.

History

Founded in 1969, the school received the land donation for its 600-acre campus in 1970, which is when the school was established as actively operational. The school was established with five colleges.

Academics

The academic calendar for UTSA follows the semester format, with fall and spring semesters, and a summer "term."

Colleges and Schools

• College of Business
• College of Education and Human Development
• College of Engineering
• College of Liberal and Fine Arts
• College of Public Policy
• College of Architecture
• College of Sciences
• Honors College

Student Life

There are more than 180 student clubs and organization for students at UTSA to become involved in, representing interests and shared backgrounds in culture, the military, politics and student government, religion, service, social events, sports and recreation.  There are also many chapters of fraternities and sororities at UTSA, offering a very active Greek Life.

There are several options for on-campus student housing, and a selection of on-campus dining services at UTSA.

Traditions

The colors of the University of Texas System are orange and white.  The UTSA has added navy to the orange and white as their school's third color.

The school's mascot is the roadrunner, a bird that represents the region in Texas where UTSA is located.

Athletics

The UTSA "Roadrunners" athletic teams compete in 16 intercollegiate sports at the NCAA Division I Level.

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Tennis
• Track and Field
• Fencing

Women's Sports:

• Basketball
• Cross Country
• Golf
• Soccer
• Softball
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its main campus, the University of Texas at San Antonio has two other campuses in San Antonio: Its Downtown and Hemisfair Park campuses.

Community Life

The weather in San Antonio Texas is known to be very temperate and, along with its many sights, attracts students and tourists alike.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Texas at San Antonio has offered the following academic levels for students:

• Bachelor's Degree
• Master's Degree
• Doctorate Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).