Advertising and Marketing Degree

The advertising and marketing program at The University of Texas of the Permian Basin prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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The University of Texas of the Permian Basin

Also known as UT Permian Basin

1000 W. Court St, Seguin, TX

The University of Texas of the Permian Basin, a public institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Odessa, TX, the campus offers an urban setting for students to study in. Nearly four thousand students enroll at UT Permian Basin per year.

A list of some of the more popular programs offered are:

• Family And Consumer Sciences
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology

To be considered for admissions, students may be asked to fill out an application, write a personal statement, and submit school transcripts, which are then evaluated by the admissions office. Students may provide either the ACT or SAT scores to be considered for admissions at The University of Texas of the Permian Basin. A score in a range of 890 - 1120 on the SAT, or 19 - 24 for the ACT is usually submitted among admitted students. Approximately 80 percent of all students that applied were admitted at this school, with 53 percent of those admitted choosing to attend.  More information on admissions can be found at ss.utpb.edu.

The tuition at UT Permian Basin varies based on the state of residence of the student. In-state residents pay around $5,600 per year and out-of-state residents are charged $14,000 per year. On-campus housing is available for students, and generally costs around $4,600 annually. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The University of Texas of the Permian Basin offers a variety of athletic programs overseen by the NCAA. Athletic programs available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Soccer (NCAA Division II)
• Softball (NCAA Division II)

Students should visit the school's portal today at utpb.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. The University of Texas of the Permian Basin offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• San Antonio-New Braunfels, TX
  • Total Employment: 580
  • Average Hourly Rate: $68.65
  • Average Annual Salary: $142790

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).