Advertising and Marketing Degree

The advertising and marketing program at University of Arizona prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arizona colleges that offer advertising and marketing degrees.

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University of Arizona

2020 S. Avenue 8E, Yuma, AZ

The University of Arizona (UA) in Tucson was the first university to be established in the state of Arizona, in 1885. The three campuses stretch over 387 acres and constitute the oldest continually maintained 'green space' in this otherwise desert region. The university serves over 35,000 students across all disciplines, including both undergraduate and postgraduate students. For example, UA offers 300 undergraduate degrees in 20 colleges and 11 schools. The faculty includes Nobel and Pulitzer prize winners and the National Science Foundation has ranked the University of Arizona as the 16^th top public university in the country.

There are a large number of residences for students, almost all of which are co-ed. Residence Life has all the information you need to apply to a residence hall and be sure of getting the most out of your time on campus. The Admissions Office provides information on a wide variety of scholarships and financial aid as well as everything else you need to know about applying to the university.

Communication and community spirit are encouraged at UA. The Faculty Fellows is one example of a program in place to help generate both of these. The aim of this program is to enable the students to spend time with the faculty outside of the classroom and engender a spirit of community in the university. UA aims to be as diverse as possible and has a number of programs in place to ensure the continued diversity of both the student body and the faculty. This diversity includes both minority groups, international students and disabled staff and students. Disabled staff and students should contact the Disability Resource Center to learn about the specific details of assistance. Outreach programs are also available, as UA is committed to making a difference in people's lives.

The Student Recreation Center provides information on a variety of different things to do besides studying. A wide variety of sports are offered at the university as well as a variety of other student societies. There are art galleries, museums, theatres and a large number of libraries with an enormous amount of resources on offer to the student.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Arizona has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).