Advertising and Marketing Degree

The advertising and marketing program at University of Kansas prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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University of Kansas

7401 Metcalf, Overland Park, KS

University of Kansas (KU) is a public research and teaching college with one main campus and multiple satellite campuses.  KU offers high-tech laboratories, interactive classrooms, and several performance venues and athletic arenas.  The university's illustrious alumni include the inventor of basketball, Pulitzer Prize winners, astronauts, governors, artists, and a Nobel Prize winner.

Often referred to as "the castle on the hill," KU's scenic main campus of red-roofed buildings and forested hills is located at the top Mount Oread in Lawrence, Kansas.  The KU has strong academic programs, and offers more than 190 undergraduate majors, numerous master's level degrees and more than 12 graduate and professional doctoral degree programs.

History

KU was founded in 1866 as The Kansas State University.  The university's first major building was completed in 1872. Old Fraser Hall, designed by renowned architect John G. Haskell, came to symbolize KU.  This structure was, however, later torn down due to structural problems. 

In 1873, 23-year-old Flora Richardson became the university's first female graduate.  She was also class valedictorian that year.

Academics

The University of Kansas academic calendar follows the semester system, with fall and spring semesters, and a summer term.

Colleges and Schools

• School of Allied Health
• School of Architecture, Design and Planning
• School of Arts
• School of Business
• School of Education
• School of Engineering
• School of Journalism and Mass Communications
• School of Law
• School of Medicine
• School of Music
• School of Nursing
• School of Pharmacy
• School of Social Welfare
• College of Liberal Arts and Sciences

Student Life

There are 642 student groups, clubs, and organizations currently registered at KU, including intramural sports leagues and local chapters of fraternities and sororities. There is plenty to get involved in at KU. The Student Involvement and Leadership Center has more information about groups, events, and service and leadership opportunities for students.

Athletics

The Kansas "Jayhawks" athletic teams compete in 16 intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Golf
• Rowing
• Soccer
• Softball
• Swimming and Diving
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its beautiful Lawrence Campus, the University of Kansas has several satellite campuses that include:

• The University of Kansas Medical Center (Kansas City, Kansas)
• The University of Kansas School of Medicine - Wichita (Wichita, Kansas)
• The University of Kansas, Edwards Campus (Overland Park, Kansas)
• Life Span Institute at Parsons (Parsons, Kansas)
• The University of Kansas Public Management Center (Topeka, Kansas)
• Juniper Gardens Children's Project (Kansas City, Kansas)
• Kansas Law Enforcement Training Center (Hutchinson, Kansas)
• School of Medicine - Salina (Salina, Kansas)

Community Life

Students at KU and the local community can enjoy many renowned performing arts venues that offer music, dance and theatre.  KU is also home to an excellent archives collection, as well as the many art, plant and animal specimen collections that are open to the public.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Kansas offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Kansas City, MO-KS
  • Total Employment: 1
  • Average Hourly Rate: $61.85
  • Average Annual Salary: $128660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).