Advertising and Marketing Degree

The advertising and marketing program at University of Louisiana at Monroe prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Louisiana colleges that offer advertising and marketing degrees.

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University of Louisiana at Monroe

University Station La Hwy 1, Thibodaux, LA

University of Louisiana at Monroe is a public institution located in Monroe, Louisiana and provides a large number of program options for students. ULM has a yearly student enrollment of nearly eight thousand.

Here is a list of some of the popular programs ULM offers:

• Liberal Arts And Sciences
• Health And Clinical Professions
• Business And Marketing Studies
• Biological And Biomedical Sciences

To be considered for admissions, you may be required to fill out an application, provide letters of recommendations, and submit school records, which are then reviewed by the admissions office. An ACT or SAT exam may be required prior to applying, with scores between 1275 - 1620 for the SAT exam and between 19 - 24 for the ACT exam is typical among students accepted to ULM. This school has an acceptance rate of about 92% of which only 58% decided to attend. More information on admissions can be found here.

Tuition & fees at ULM vary for in-state and out-of-state residents. In-state tuition costs close to $5,600 per year and out-of-state tuition costing $14,000 for the year. School housing is available on-campus for students. The yearly cost of housing is estimated to be $4,100. Students at University of Louisiana at Monroe may be eligible for aid which is typically scholarships, grants, and loans.

Athletic programs are available at ULM through the NCAA, allowing students to compete in intercollegiate athletics. Athletic programs that are available may include:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)
• Football (NCAA Division I-A)

Students who would like to learn more about this school may take a look at their website at http://www.ulm.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Louisiana at Monroe offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).