Advertising and Marketing Degree

The advertising and marketing program at University of West Alabama prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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University of West Alabama

3060 Wilson Rd SW, Birmingham, AL

University of West Alabama provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Livingston, Alabama and publically funded. University of West Alabama has an annual student enrollment of approximately five thousand.

A list of some of the more popular programs offered are:

• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Social Sciences

Students applying for admission are usually required to submit an application, school records, standardized test scores and any requested application essays, which will then be reviewed by the admissions office. Most students admitted to this school have an SAT score within the range of 997 - 1160, or an ACT score between 18 - 22. 49% of applicants are accepted to UWA, of which 78 percent choose to enroll. More information on admissions can be found at admissions.uwa.edu.

The tuition at UWA varies based on the state of residence of the student. In-state residents pay approximately $7,600 per year and out-of-state residents are charged $14,000 annually. On-campus housing is available for students and costs about $2,800 each year. Students enrolled at this school may qualify for aid which is usually scholarships, grants, and loans.

The University of West Alabama Tigers participate in several athletic programs, within the NCAA organization. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Softball (NCAA Division II)

Students may take a look at the school's www.uwa.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of West Alabama offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Birmingham-Hoover, AL
  • Total Employment: 280
  • Average Hourly Rate: $71.08
  • Average Annual Salary: $147850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).