Advertising and Marketing Degree

The advertising and marketing program at Winston – Salem State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Winston – Salem State University (WSSU)

1531 Silas Creek Pky, Winston-Salem, NC

Winston - Salem State University is a public historically black institution located in Winston-Salem, NC. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. Approximately six thousand students are enrolled per year at WSSU.

Students can choose from many areas of study, including:

• Health And Clinical Professions
• Psychology
• Liberal Arts And Sciences
• Business And Marketing Studies
• Recreation And Fitness Studies
• Social Sciences

To be considered for admissions, applicants may be required to fill out an application, write a personal statement, and submit test scores or other school records, which are then studied by the admissions staff. The majority of students accepted to WSSU earn an SAT score between 1190 to 1430, or an ACT composite score in a range of 16 to 20. 62% of students that apply are accepted to WSSU, of which 32 percent choose to enroll. More information regarding admissions can be found at wssu.edu or by completing the form on this portal page.

The cost of undergraduate tuition varies for in-state and nonresidents. In-state residents pay nearly $5,000, while out-of-state residents pay $15,000 annually. School housing is available on-campus for students. The yearly cost of housing is around $4,800. WSSU may provide financial aid for students who qualify by way of scholarships, grants, and loans.

The WSSU "Rams" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students should take a look at the school's wssu.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. WSSU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Winston-Salem, NC
  • Total Employment: 580
  • Average Hourly Rate: $61.35
  • Average Annual Salary: $127610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).