Advertising and Marketing Degree

The advertising and marketing program at Loyola Marymount University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other California colleges that offer advertising and marketing degrees.

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Loyola Marymount University

One Lmu Drive, Los Angeles, CA

About
Loyola Marymount University, located in Los Angeles, California, traces its origins to Catholic educational traditions dating as far back as 1548. The school in Los Angeles is the oldest such institution in southern California, having been originally established in 1865. The school was unable to remain open, though found new life as a high school which prompted new growth and interest in the establishment of a college in 1917, relocating in to its permanent home in 1929 and achieving university status in 1930. The school was joined by Marymount College originally through shared facilities in 1968, and finally through merger in 1973. The merger of the schools resulted in the blending of two Catholic educational traditions, unique among such universities. Loyola Marymount University's history of educational excellence is reflected in its dedication to working with students in order to ensure they meet their academic goals through long held academic and educational traditions dating centuries.

Academics
Loyola Marymount University offers student a number of undergraduate and graduate programs, allowing students to choose the one that best reflect their desired goals and future plans. Undergraduate programs provide students with a bachelor's degree, typically taking four years to complete through a mixture of major related courses and general education requirements. Students may also pursue minor degrees in a second area of study, allowing for the pursuit of additional interests.


Graduate programs have separate requirements for admission, including GRE or LSAT scores, the appropriate degree earned, and a separate admissions application. In addition, specific programs will have their own requirements and standards. Graduate programs are offered through one of the many schools and colleges that control individual programs.


Programs offered include:

• Accounting
• Philosophy
• Sociology
• Marketing
• Art History

Admissions and Financial Aid
Applicants to Loyola Marymount University are reviewed on a case by case basis, utilizing the information provided by the application, transcripts, essays and recommendations to make a determination regarding whether or not a student will be admitted. Factors such as extracurricular activities, academic achievements, volunteer work and so on are taken into consideration when reviewing the application. Students must also meet certain high school prerequisites for given programs. Once reviewed the applicant will be notified and if admitted, he or she will be supplied with information regarding transition and enrollment to the university.


Financial aid is available in the form of loans, grants, scholarships and work study programs. Students in need of financial assistance must complete and submit the Free Application for Federal Student Aid (FAFSA), the information from which will be used by the financial aid department to determine a student's financial need, aid program eligibility and monetary awards. Federal law requires the school to select random students for review. These students will be asked to provide additional financial information the ensure the FAFSA's accuracy. Financial aid must be reapplied for prior to the start of each academic year due to changing financial situations for individual student's and their families.


Athletics
The Loyola Marymount University Lions participate in intercollegiate athletics through the National Collegiate Athletic Association (NCAA) Great Western Conference. Participating students will experience a health atmosphere of competition, allowing for the development of skills and abilities, including good health, discipline, sportsmanship and teamwork. Students will also experience the camaraderie that comes with experiencing the successes and failures of pursuing a single goal with teammates. Athletic programs having varying start schedules, as such interested students should contact the athletic department to obtain tryout dates, times, schedules, and forms.


Athletic programs at Loyola Marymount University:

• Baseball
• Basketball
• Cheerleading
• Cross Country
• Rowing
• Golf
• Sand Volleyball
• Soccer
• Softball
• Swimming
• Tennis
• Track
• Volleyball
• Water Polo

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Loyola Marymount University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).